SOFT SAVING: ENOUGH IS A DECISION, NOT A NUMBER

Soft Saving: Enough is a Decision, Not a Number

Redefining the Purpose of SavingFor decades, typical financial guidance has leaned greatly on the principles of thriftiness, delayed gratification, and hostile saving. From removing early morning coffee to forgoing holidays, the message has been loud and clear: conserve currently, delight in later. Yet as social values shift and individuals rea

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